Turning ‘Old News’ Into Quality Content

Quality content is what drives the internet and is always in demand. People are always searching for useful information to further educate themselves or perhaps answer a lingering question. It is a well known fact when publishing content that the more it serves the reader the longer it will circulate online.

So is that to say that once information becomes outdated that it should be discarded and ignored from there on out? Not necessarily since often times this same information can be dusted off, updated and represented with a new twist. In fact using content like this allows you the opportunity to ‘borrow’ an older foundation upon which you can add useful information that has been updated. This not only saves a lot of time and effort in researching and developing content but also offers some unique advantages as well!.

Let’s visit with 3 different ways in which you can update and represent older information and the advantages that come with using content in this manner.

New Perspective

Over time it is very common for any published information to take on a new perspective being that undoubtedly the environment has somewhat changed. What may have once been relevant and useful may now be somewhat tarnished due to changes that have occur since that is one thing time always brings, change. When using content that has some ‘age’ on it it is quite easy and convenient to take whatever stills remains relevant about it and add your own updated perspectives.

More Insight

As the saying goes hindsight is great foresight and this is especially true when ‘reworking’ formally useful information into an updated version of its former self. By adding what it was that was right about the content at the time of its original publication, and why it may no longer apply offers lessons from which readers can learn. These lessons can then be used for the foundation of new ideas that can be cultivated, refine and published for others to benefit from.

Change in Emphasis

Relevance is often time sensitive therefore over time it can and likely will change. That being said old application may be outdated while new application may be unfolding. Using content that has little or no relevance anymore can be effective from the standpoint of presenting it in a ‘historical lesson’ kind of way. Even though the application of some outdated information may serve of little or no use, the lessons that can be learned as to why it no longer applies may help prevent future mistakes. History is always a great teacher and should never be ignored!




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