A press release is a great way of expanding your company’s image. It is a gateway into the public eye and a good way to draw new traffic to your site. Utilizing online surveys is one of the best ways to boost the importance of a press release. It involves the public and entices them by letting them know that you are interested in their opinions.
Draws a crowd
Not only can surveys be used to gain insight into what the public is interested in, you can use the results to draw a crowd. Using the data collected, you can create a press release that is newsworthy and draws people in to click on your site. You can create a catch point with the results, making people want to read more into what you have to say. Remember that your survey topic must be valuable to the reader. Choose points and highlights that will draw attention and intrigue the crowd that your site is appealing to. Use your headlines to highlight the importance of your online survey, and deliver results that make people think about the accomplishment or new trend that the survey uncovered. This benefits your site as you draw people of common interest in with results that are relative to what you offer. Further in the press release, you should go about explaining how the survey was taken, who took it and by what method. These facts help to solidify your results and give them credibility.
Allows for interaction
Utilizing images such as graphs and videos that accredit the results can also amplify the strength of your release. Images tend to come up across more search engines, thus expanding your horizon. It also allows for more interaction on your site. The survey lets them know that their opinions count, go further by allowing them to interact and examine the results. Try including quotes and perceptions of the people that were involved in your poll. This lets the crowd know that the results are meaningful and full of substance. You will want to stay away from anything extravagant like inflated facts that do not apply to the release. Keep the facts important and substantial to your audience.
Utilize your online survey to grab the attention you desire. Perhaps your crowd is specific. Design your survey to meet the needs of your press release. Employment, education and particular trends are just some of the topics you can appeal to. Make sure that your survey topic is relative to your need and appeals to the public. Utilize surveys to learn which publication sites are popular for your topic so that you will know where to place your press release.
Because your release is linked to your site, you can further your investment by posting a related survey at your site. Ask people what they thought of the press release and the results of your survey. This helps you to gather more results on what you need to focus on in the future. The opinions of the crowd and your potential customers are important to your business. It is a circle of learning. You learn from their feedback, and they get to learn from the results. Surveys help you know how to help them.