BE the News You Can Use

Every small business owner needs publicity. Whether your business is exclusively online, a brick and mortar store, or a combination, you need people to learn about what you offer and why they need your help. Easier said than done, right? Advertising is expensive, and it might help, but what you need is publicity. Publicity, whether online, print or broadcast, creates visibility that’s worth thousands of dollars.

How do you get publicity?

Media Play

HARO, or Help a Reporter Out is your first step to getting noticed. offers quality leads for people in all industries to get noticed in radio shows, TV shows and written articles. Three times a day, an email will come into your inbox full of about 20 to 30 queries from journalists, editors and producers that need sources for their respective media outlets. If your specialty, company or service fits what the query is calling for, you simply email the contact and pitch yourself. The main rule for responding is that your response is on target, but there are a few others. Read them first before you respond. Plus, it’s free! More details please

Powerful Press Releases

Press releases seem old school, but are still a useful tool for generating publicity, especially when you announce your company’s opening, new hires, new product lines or services and more. Press releases are shifting, however, and are more often geared toward consumers and not just the media. Consider creating different press releases for different markets.

What if you can’t think of a reason to send a press release? Joan Stewart, publicity expert, recommends offering something for free. She explains, “Announcing a freebie is an almost guaranteed way to get the media to write about you. It’s also a great way to capture people’s email addresses so you can build a community of followers, get sales leads and sell products and services.”

Savvy Social Networking

LinkedIn, Facebook and Twitter have become household names. But they aren’t just for finding old high school flames. Social networking sites can be a helpful tool for marketing if you use them to develop relationships. The number one rule in social networking – be social. If you decide to promote your business in the realm of social media, it takes time and energy – you cannot just show up occasionally and expect results. Shameless self promotion 24/7 is rarely tolerated for long.

Respond to Breaking News

Google provides a nifty free service that function like a media clipping service which scrutinizes both the web and Google News database, then sends you an email as soon as something you’re interested in appears in the search results. Then whenever Google finds any mentioned in a top news story or on the web, you’ll get an email including the web site address so you can go see where and how your topic is mentioned.

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